Personal Brand: The Journey

(Personal Brand section landing page) While staying at a New York hotel this past weekend, I noticed that the business branding included the phrase enjoy the journey. To me, this seemed like very wise advice. For a hotel. And, for a human being, too! When it comes to creating or fixing your own personal brand, you will be wise to understand that this process is, indeed, a journey (not a destination) that you may as … Read more

Personal Brand: Your Unique Outcomes

(Personal Brand section landing page) Your personal brand should be the sum total of all that you, as an individual, use to make yourself distinctive in public compared to every other person. In this post, I will cover why your unique outcomes in your professional career are so important to creating or fixing your personal brand. Outcomes vs. Output Each of us needs to accept that there’s a big difference between our professional outcomes versus … Read more

More Best Practices Online for Job Seekers

(Personal Brand section landing page) Welcome to the second of my two-part series of commentaries and tips on using the Internet to get a new job. Seeing & Being Seen One absolutely essential factor in whether or not you use the Internet successfully to get a new job is seeing others online who are seeking new jobs and being seen online by those who are hiring people for new jobs. This may seem obvious, but … Read more

Job Seekers Best Practices Online

(Personal Brand section landing page) Knowledge is the first thing that will separate you from all other job seekers who are using the Internet. Knowledge will help you stand out from the crowd. When it comes to genuine and true awareness of how to use the Internet for job searching, there is 100% validity in the old adage, knowledge is power. Let me share this power with you to help you create or fix your … Read more

Your Uniqueness and Your Personal Brand

(Personal Brand section landing page) In this blog post I help you identify and communicate your uniqueness as you create or fix the best possible personal brand for yourself. Uniqueness Cannot be Faked If you ask skilled and talented professional actors, they can assure you that uniqueness cannot be faked. You must be authentic. You must be genuine. Even though actors get paid for pretending to be someone else than who they really are, the … Read more