personal brand

Trending Tactic if You Want to Stand Out

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There is a tactic available to you today that is leading a trend in online communication. This can help you stand out from your competitors in a powerful way. Let me tell you about it: This past week I finished producing an electronic book (eBook) and associated online promotional campaign for a Southern California newspaper columnist. He is Don Barrett and he has covered the radio broadcasting business for nearly 20 years online at LARadio.com. … Read more

Achieving Courage and Competence

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Even if we do not live and work in Boston, we all were impacted this past week by life-changing events that happened there. Many lessons can be learned from what happened to help us stand out from everyone else. Because I lived and worked in the Boston media market years ago, I will always feel a deep connection to Boston and to the Commonwealth of Massachusetts. Like many other Americans, this week I was horrified … Read more

So You Think You Can Retire

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(Personal Brand section landing page) Long ago, you bought into the dream that AARP sold aggressively for decades along with affordable insurance plans. Simply stated, the dream you bought into was about you and your future. You put in your time at work. You maybe changed jobs once or twice. Mainly, you put in your time. Why? You bought into the dream. That’s why. It was a comforting dream to embrace. You saw yourself in … Read more

Choosing Who You Are

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(Personal Brand section landing page) It may seem illogical, but people can take specific actions to define themselves. Make sure that what you are like on the outside is a deliberate choice on your part. There is no reason at all for anyone to allow what he or she is like on the outside to be left to chance or accident. Helping yourself to be deliberate specifically involves using a certain amount of psychology. Don’t … Read more

Managing Your Online Reputation

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(Personal Brand section landing page) Many of you have been following my weekly commentaries about personal branding that started during the summer of 2012. In those regular posts, I covered the first step you should take to create or repair your personal brand. I explained how verbal communications skills and writing well are so vital to having and maintaining the best possible personal brand. How people perceive of your character helps solidify your personal brand. … Read more