personal brand

Why You Need a Website

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You only need a website today if you want to prove to others that you exist. If you are happy to remain in obscurity, you can get along just fine without having your own website. Individuals, small and medium-size businesses, and nonprofits need a complete, yet affordable, selection of professional and customized services to enable them to win over their particular target audience with online marketing. Usually this means paying today’s high prices for professional … Read more

San Francisco

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     One hundred eight years ago, a terrible natural disaster descended upon San Francisco. The April 16, 1906 earthquake and resulting fire devastated the City and Bay Area. But, this is a resilient place that learned how to stand out from all other places in North America. I am working here now in San Francisco on the 17th floor of a building that stands on landfill and no, I am not afraid. If you … Read more

Go Buzz Power

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For everyone who wants to go out into the real world and harness buzz power: My eBook is available for in an updated edition (2022) at no cost to you. Revised and expanded with new content. This eBook with a revised title covers the successful use of strategies and tactics in the digital realm that create public excitement about a person, place, or thing: Creating Buzz Power: Public Excitement for You and What You Do … Read more

Create Your Own Reality

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Throughout Western culture in literature, song, movies and other artifacts there is a common meaning to be found: Each person has the capability of creating their own reality. Tapping into this ancient wisdom can save your life and reinvent who you are. A very recent echoing of this wisdom came from Jeff Immelt, Chairman and CEO at GE. Read his simple, yet profound message to a graduating class of college students to see what I … Read more

Fake versus Real

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American society in 2013 seems to have difficulties separating what is fake from what is real. Just look at the number of those so-called reality shows on television and you will know exactly what I mean. How any one us can hope to stand out from others is deeply affected by this American cultural context. Since my youth I’ve heard the phrase, “fake it ’til you make it.” To me, the phrase always seemed to … Read more