I worked for just over a decade in Washington, DC at the national headquarters of AARP where I developed an awareness about employment challenges for older workers (people age 40 and beyond) that I share here today with you. AARP switched their marketing focus to appeal to people born from 1946 through 1964, which was a departure from the initial AARP target audience of people born during or before the Second World War. This marketing … Read more
Mama’s don’t let your babies grow up to be DJs or journalism majors. Your kids will soon after choosing to be in radio or television or journalism become dead broke and they will come begging for you as parents to let them move back in with you. Stop them before they make a terrible career mistake! You probably have at least heard of Kiplinger, a publisher located in Washington, DC that provides business forecasts and … Read more
As October 2013 came to an end, so did my Las Vegas life. Or so I thought. Now, as June 2015 comes to an end, I’m getting to go back to live in the neon fun desert. This feels right. This feels like what is “supposed to happen.” So, I am going with it. I am leaving my home state of California to live and work in Las Vegas, Nevada. Yes, the weather can be … Read more
One hundred eight years ago, a terrible natural disaster descended upon San Francisco. The April 16, 1906 earthquake and resulting fire devastated the City and Bay Area. But, this is a resilient place that learned how to stand out from all other places in North America. I am working here now in San Francisco on the 17th floor of a building that stands on landfill and no, I am not afraid. If you … Read more
For everyone who wants to go out into the real world and harness buzz power: My eBook is available for in an updated edition (2022) at no cost to you. Revised and expanded with new content. This eBook with a revised title covers the successful use of strategies and tactics in the digital realm that create public excitement about a person, place, or thing: Creating Buzz Power: Public Excitement for You and What You Do … Read more