personal brand

Your Character and Your Personal Brand

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(Personal Brand section landing page) The ancient Greeks were right. Since the time of Aristotle, the word ethos in their language equates to the contemporary English word character. Welcome to the fifth installment in my series of blog posts about creating or fixing your personal brand. Since ancient times in Greece, person’s character was highly valued as one of the main ingredients in what today we call your personal brand. It is without doubt a … Read more

Writing Well for Your Personal Brand

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(Personal Brand section landing page) The ability to write well is both a talent and a skill. I am convinced that creating or fixing your personal brand absolutely demands you need to demonstrate the skill of writing well (or else you will have to pay someone else to ghostwrite for you.) Here’s a secret I will share with you: You are born with talent. You can learn skill. Writing and Your Personal Brand I have … Read more

Your Personal Brand — Verbal Communication

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(Personal Brand section landing page) The second element in creating or fixing your own personal brand concerns how you communicate–both verbally and in writing (online, in print, and anywhere else where you use text.) In this post I will start with a discussion of verbal communication: After I had gained the experience of teaching university-level public speaking classes for many years, I arrived at a surprising realization. Some people just are born with an innate … Read more

Your Personal Brand — How-To #1

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(Personal Brand section landing page) Let me start by providing five real-world examples of personal brands in the second decade of the 21st century that I believe are highly effective and worth noting for their success. If you are unfamiliar with any of these five people, it will be worth your while to Google them to find examples of how they use their personal brands in the world today. Jeff Bezos Hilary Rodham Clinton Anderson … Read more