Executives

Why You Need a Website

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You only need a website today if you want to prove to others that you exist. If you are happy to remain in obscurity, you can get along just fine without having your own website. Individuals, small and medium-size businesses, and nonprofits need a complete, yet affordable, selection of professional and customized services to enable them to win over their particular target audience with online marketing. Usually this means paying today’s high prices for professional … Read more

So You Think You Can Retire

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(Personal Brand section landing page) Long ago, you bought into the dream that AARP sold aggressively for decades along with affordable insurance plans. Simply stated, the dream you bought into was about you and your future. You put in your time at work. You maybe changed jobs once or twice. Mainly, you put in your time. Why? You bought into the dream. That’s why. It was a comforting dream to embrace. You saw yourself in … Read more

Choosing Who You Are

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(Personal Brand section landing page) It may seem illogical, but people can take specific actions to define themselves. Make sure that what you are like on the outside is a deliberate choice on your part. There is no reason at all for anyone to allow what he or she is like on the outside to be left to chance or accident. Helping yourself to be deliberate specifically involves using a certain amount of psychology. Don’t … Read more

Managing Your Online Reputation

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(Personal Brand section landing page) Many of you have been following my weekly commentaries about personal branding that started during the summer of 2012. In those regular posts, I covered the first step you should take to create or repair your personal brand. I explained how verbal communications skills and writing well are so vital to having and maintaining the best possible personal brand. How people perceive of your character helps solidify your personal brand. … Read more

Scoffing Dinosaur

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(Personal Brand section landing page) When you live in the 21st century, you need to embrace and use the tools of the 21st century or you will become as relevant as dinosaurs. If you scoff at this, you are choosing to be a scoffing dinosaur. How many birthdays you have had doesn’t matter one bit. Whether you like using computers or smart phones doesn’t matter either. If you are in a career search in the … Read more