social media

We Have No Secrets

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Sometimes I like to annoy non-Boomers by quoting song lyrics written by from singer/songwriter Carly Simon. Usually, the annoyance fades especially when I am sharing especially profound Carly Simon lyrics that transcend generations.

Certainly one of the most profound of all the many, many lyrics written by Carly Simon is “We Have No Secrets” from 1972. In this poignant poem set to an irresistible melody, she warns of the sweet perils of being too honest in life.

I think that members of the younger generations who post on Facebook, Twitter, Tumblr, and whatever other social media channels today need to memorize the entire lyrics from “We Have No Secrets” and maybe even learn the entire song to sing it themselves quietly and softly while they spend so much time online.

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One Secret for Social Media Business Success

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There is a one “secret” to making social media channels work. Here it is: relationships. Succeeding with strategic marketing online demands that you know how and why relationships with people work. If you remember nothing else about social media, you should keep these things in the front of your mind: 1–First and foremost: Know exactly who your audience is. Understand at a very deep level what members of your audience expect to receive from you … Read more

Don't Suck When Using Social Media

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One very humorous, yet truthful, exploration “How To Suck at Facebook,” provides highly useful tips on what to avoid doing on Facebook if you want to be taken seriously and not have people laughing at what you do online. (The rules are different, of course, if your mission involves comedy and satire.) There are also practical suggestions for proper etiquette when you use Twitter if you want to avoid seeming like you don’t really know how to use social media.

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