AUDIO • BUSINESS • PEOPLE • TECHNOLOGY

• Boss Radio was the name of the format that was created in 1965 for the RKO General station KHJ–the second oldest AM radio station in Los Angeles. The programming of this and other RKO stations spanned eight years.
• Why did this one radio station become so influential? By playing more music.
• Was there a significant branding advantage to starting Boss Radio forever in Los Angeles instead of somewhere else?
• Did the format make the rock ‘n’ roll music successful, or was it the other way around? The answer is clear.
• The relationship between popular culture and radio programming is vital to American business.
• After KHJ and after RKO, the radio programmers got a second chance to change history in Los Angeles.