Woody Goulart is a communications leader, strategist, and practitioner.  He has managerial experience in commercial media companies.  He has media spokesperson experience dealing with complex customer service issues in a municipal regulation context.  He has written speeches and op-eds for organization leaders and advised executives on communication strategies and campaigns. He would be a considerable asset in an organization that needs one person who is experienced in new media, but who also is experienced in old-school strategic communications and traditional media.

Woody Goulart is currently employed focused on leadership of social media strategies, outreach, monitoring, and online reputation management. His Washington, DC market experience (1995 to present) includes advising clients in effective use of blogs, microblogging, online communities, wikis, and other new media tools to achieve targeted goals/outcomes, as well as evaluation of public perceptions of performance and trustworthiness.  His Washington, DC experience is noteworthy for its focus on strategic communications and executive speechwriting towards national social marketing of public health and well being initiatives.

He has experience in general management, department management and project management and has taught college level courses online and in Washington, DC metro area classroom settings on today’s business communication strategies and tactics and training/coaching public speakers for business. 

As a Web 2.0 practitioner, he has hands-on experience using Adobe Creative Suite 3 Design Premium edition for Mac, audio/video editing hardware/software, blogging software such as WordPress, CGI scripts, content management systems such as ExpressionEngine, CSS, Flash, FTP, HTML, JavaScript, MySQL data bases, PHP, podcasting hardware/software, DHTML and XML, and the standard desktop office suite including MS Word, MS PowerPoint, MS Excel, MS Access. He is skilled using both Mac and Windows hardware and software.

Here are links to Woody Goulart’s downloadable writing samples and Web production samples representing his broad range of skills and talents spanning multiple formats, subjects, and presentation styles:

Editorial Management & Writing by Woody Goulart

• Daily Convention Newspaper: Las Vegas, Nevada (PDF)

• Health Communications Booklet for advocacy organization; excerpt (PDF)
• Advocacy Journalism for US Army (PDF)

Woody Goulart’s Partial Portfolio of Websites

• Palette Dome Cuisine—Web 2.0 concept development and implementation
• Ned’s Job of the Week—Web 2.0 concept, development and implementation
• AARP Issues Blog, Washington, DC (no longer online)—National blog editor and chief national blogger for advocacy organization: blog archive 1 (pdf); blog archive 2 (pdf); blog archive 3 (pdf)
• Washington, DC Blogging: AARP Message Center (no longer online)—Strategic communications, message management online using Web 2.0 tactics
• Washington Speechwriters Roundtable—Web 2.0 concept, development and implementation
• Personal Trainer—Body by Dan—Site concept, information architecture, digital photography, development and implementation
• Sound-Biting (DC metro area stage production)—Site concept, information architecture, development and implementation

Woody Goulart’s Executive Communications and Speechwriting Samples

• Advocacy organization annual report—A fresh new, highly visual and conversational approach to communicating an advocacy organization’s accomplishments and relevance: excerpt (large PDF, 2.8 MB).
• Inauguration speech for advocacy organization President—Evocative and intensely personal appeals used to motivate the listeners to embrace an advocacy organization’s future: full text (pdf).
• Vision and Insight from an Advocacy Organization’s CEO/Executive Director: full text (pdf).
• The future of older workers—Televised presentation by advocacy organization president: full text (pdf).

(Additional executive-level writing samples are also available upon request.)

Booz Allen Hamilton—McLean, Virginia (2008 to present)

Washington, DC market Web 2.0 strategist and social media guru.

Summit Marketing/U.S. Army—Arlington and Alexandria, Virginia (2006-2008)

Senior managing editor—Provided essential strategic communications management and editorial management of domestic outreach program from military to civilians with both print and online communications vehicles. Upgraded website to Web 2.0 standards by increasing interactivity from previous static pages presentation. Also involved in strategic management of corporate marketing and public education.

AARP—Washington, DC (1995-2006)

2004-2006: Digital editorial manager at AARP—Created and managed first AARP national blog and served as ghostblogger for executives. Provided mission-critical communications management of two AARP national websites including information architecture management, content management, issues management, staff supervision, and updating of content. Functioned as deputy department director. Online reputation management responsibilities using social media (blogs, bulletin boards).

2000-2006: Communications management at AARP included staff supervision for six consecutive AARP national public expositions including daily convention newspaper in addition to the programmatic material for the board and executive staff.

1999-2004: Manager of editorial services at AARP—Supervised staff writers/editors who write AARP communication products, Intranet and external website on behalf of senior executives to support and advance the organization’s ambitious social marketing goals. Track record of innovation, notably in the development of AARP’s Web-based public message management for approximately 2,000 staff at national office and 53 field locations. Complete website management responsibilities for information architecture, website development and design, and content management systems. Functioned as deputy department director.

1997-1999: Manager of speechwriting at AARP—Worked closely with and advised CEO and other executives on their presentation skills and audience adaptation in addition to writing/editing major speeches for them. Directly supervised the AARP speechwriters, assigning and editing their work. Shared responsibility of department director function.

1995-1997: Speechwriter at AARP—Wrote major speeches for CEO, three AARP Presidents, and the AARP Board of Directors. Coordinated news conferences and counseled executives on their presentational skills, including TelePrompTer training, and how to respond to hostile media.

Mission Cable—Phoenix, Arizona (1993-1995)

Department director function as regional marketing and sales manager responsible for effective sales management at Mission Cable Company throughout the state of Arizona. Led community and government relations, and writing/editing news releases, executive speeches.  Served as media spokesperson in context of complex customer service issues regulated by municipalities. Supervised field sales and service repair staff.

Freelance Consultant —Phoenix, Arizona (1990-1993)

Freelance business development consulting—Established successful business plan and operational strategies for local food service business in Phoenix, Arizona. Served as radio advertising sales consultant, selling and writing advertising in Laughlin, Nevada and surrounding communities for local radio station network.

Continental Cablevision—Brockton, Massachusetts (1982-1990)

Company is now part of Comcast—General Manager for 6 interconnected systems with 33,000 subscribers in Plymouth and Norfolk counties in the Commonwealth of Massachusetts. Full budgetary responsibility for $13 million operation. Directly supervised five department heads: customer service; technical; sales and marketing; financial operations; local programming. Proven government relations experience in a highly regulated environment. Strong record of media relations in competitive market and writing/editing news releases, executive speeches. Served as media spokesperson in context of complex customer service issues regulated by municipalities.

Other managerial position at Continental Cablevision included educational services management during initial launch of “Cable in the Classroom” initiative serving 370,000 subscribers in Boston TV market. Government relations and community relations responsibilities. As cable programming manager, created and executive produced state-recognized daily local TV news program and local hospital health care series.

Earned Degrees:

Ph.D. in communication, Indiana University, Bloomington, Indiana (1979)
M.A. in communication, Humboldt State University, Arcata, California (1976)
B.S. in journalism, Cal Poly State University, San Luis Obispo, California (1973)

Woody Goulart has been photographing people and places since the 1970s.  Today, he works almost exclusively using digital cameras unless he gets an itch to use a 35mm film camera just for the fun of it.  With his lens, he captures a split second of life and emotions.

(See a gallery depicting a cowboy in Old Nevada as he is hanged for the entertainment of tourists.)

Woody Goulart is especially fond of shooting in the Desert Southwest, notably in Las Vegas, Nevada.