Explore Boss Radio Forever
in the WRITER category:

Writer

A Personal Journey
Basking in the Glory of KHJ
Collaborating with Ron Jacobs
Introduction of the Writer
Pimping On La Cienega

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As the author of this website, I invite you to get your copy of The Mystique and Mass Persuasion: Bill Drake and Gene Chenault's Rock and Roll Radio Programming. This is a companion eBook that is available to you exclusively from this website completely for free.

This eBook gives you the opportunity to see my original research findings exactly as they were originally published. This eBook contains exclusive background details and commentary about Drake-Chenault radio programming that are not available within the pages of this website or in any other publication. Don't be left out. You will definitely want to get the fascinating complete story of this rock and roll radio programming phenomenon by reading this eBook.

Somewhere, at this very moment, deep within the stacks of a library overlooking the Pacific Ocean in Northern California, my research findings are also available. But, there's a catch. You need to go physically to the library on the campus of Humboldt State University in Arcata, California where my findings are located. A less expensive thing to do would be to download The Mystique and Mass Persuasion: Bill Drake and Gene Chenault's Rock and Roll Radio Programming absolutely free of charge.

Here is a preview of what you will read about inside The Mystique and Mass Persuasion: Bill Drake and Gene Chenault's Rock and Roll Radio Programming, the companion eBook for this website:

• Several radio broadcasting professionals, independent of each other, all are in agreement about the fact that Bill Drake should not have been credited by the radio industry trade press as the person most responsible for the success of Boss Radio.
• Bill Drake and Gene Chenault angered and alienated several of their key management people working on Boss Radio by taking radio programming components that were tested and perfected by Boss Radio and using those components to program radio stations in San Francisco, Boston, and other major markets.
• The failure of Bill Drake and Gene Chenault to hold together a successful team while programming the RKO Radio chain of rock and roll radio stations was caused by the deterioration of mental efficiency, the lack of proper reality testing, and the suppression of dissenting viewpoints--symptoms which are critically destructive to successful group behavior and decision-making--today commonly referred to as groupthink.
• After being ousted from RKO Radio, Bill Drake and Gene Chenault unsuccessfully attempted to recapture their national prominence as successful radio programmers at a Los Angeles FM station called K100. That venture failed in the late 1970s.

Download here:

Free eBook (PDF 9.5 MB)

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